You may be wondering when the best time is to post on Instagram in order to get the most engagement. We’ve got some time and advice for you!
You already know that Instagram, the billion-dollar technology company (now believed to be worth $100 billion), with its narrative consumer appeal, is a powerhouse of engagement, and you want to capitalize on it!
Instagram has become a go-to tool for creators trying to build a fan base. However, creating an audience is not always easy because you fight for eyeballs with many other people, businesses, and brands.
Sharing photographs and reels at opportune times is a fantastic approach to avoid this stumbling block – if your content appears in your audience’s feed while they have time to interact with it, it is more likely to succeed.
And achieving the highest Instagram engagement is dependent on the industry and target demographic for whom you publish content.
In this article, we’ll discuss about:
Furthermore, developing a truly effective Instagram content strategy may necessitate some trial and error. It takes time and effort to create the greatest visuals, write interesting copy, and find the ideal hashtags while creating content.
Nowadays, reality hits you in a different way, doesn’t it? Despite putting in a lot of effort and time to write and publish outstanding posts, your content isn’t getting any attention.
Many marketers suffer the same fate because they fail to consider one critical factor: the best time to post on Instagram.
It is one of the primary causes of inconsistent engagement rates. The idea is simple: your post should go live when the majority of your audience is on Instagram and ready to connect with it.
So, what’s the best time to post on Instagram?
“When is the best time to post on Instagram to ensure a post gets seen?” we are occasionally asked by anyone. It’s a question that has sparked a lot of discussion on social media. We’ve produced a list of the ideal times to post on Instagram in 2023 to ensure you get more reach and engagement.
Don’t panic if you’re unsure about the optimal time to publish on Instagram. Most people are unaware of this information when they initially register an account because Instagram does not make it readily available to all of its users.
We’ve prepared some advice and information on the best times to post.
This article will provide you with background information as well as exact post times to increase interaction and connect with your target audience on Instagram.
It’s nearly impossible to get things right on Instagram without precise timing, which is why we’ve done the hard work for you by gathering the exact best time to post on Instagram by shredding them into numerous categories. There you have it!
The meaning of Instagram’s algorithm
Instagram’s algorithm is always evolving, but it is intended to display people the most relevant content. To decide the visibility of your posts, the algorithm takes into account a number of factors, including the type of content you’re posting, the time of day, and the level of engagement of your followers. Understanding how the algorithm works is critical for increasing your platform reach.
Remember when Instagram postings were displayed chronologically? That is not the case any longer.
Instagram’s algorithm has altered in recent years, making it far more difficult to share visible Instagram posts. It prioritizes postings written by users’ friends and family, with fewer chances of company posts being added to people’s queues. It gives even less weight to business posts that include links that are likely to redirect users away from the Instagram app.
In a June 2018 presentation, Instagram exposed the secrets of its algorithm and underlined that the top three parameters that determine how a post appears in a user’s feed are:
- Interest: Posts with content that a user has already expressed interest in will appear at the top of the feed more frequently.
- Recency: Priority is given to more recent posts over posts that are days or weeks old.
- Relationship: Posts from friends, family members, and individuals who have had the most past interactions will appear near the top of the stream.
If you’re experimenting with when to post, you’ll obviously want to pay attention to the factor of recency. If timeliness is crucial to you, consider the following:
- Post more regularly, not less frequently. More frequent posting results in more recently displayed posts.
- Post during peak engagement times of the day or week. If you made your post recently, when users are normally more active, it is more likely that it will be seen.
A change in early 2019 alleviated worries about the Instagram algorithm restricting the number of posts seen by followers. According to Instagram, what posts and accounts you engage with the most decide what appears first in your feed, as well as other characteristics such as post timeliness, frequency of use, number of people you follow, and so on.
Businesses must play the game well on Instagram in order to prosper. That involves determining the ideal time to post on Instagram, aiming for a time when people glance at their Instagram accounts but not the time when most people upload their Instagram posts. Are there any obvious tendencies, such as a “best” time on a “better” day?
Why is it vital to figure out the best times to post on Instagram?
Regardless of why you publish content, you are likely exerting significant effort to expand your audience. It might be disheartening to share content that is not viewed or receives little engagement. And if you rely on Instagram as a source of income, this could strike you even harder since you lose the opportunity to communicate with your followers.
Why can’t Instagram posts be made at any time of day?
You may post on Instagram at your discretion. If improved interaction is your primary objective, though, you must be there on the platform when your audience is.
Otherwise, you would devote numerous hours to Instagram posting without seeing any improvement. Not only is this extremely disappointing, but it can also lead to social media fatigue.
It should be your objective to work smarter, not harder. And this entails determining the best time to post on Instagram based on your industry and time zone.
Is there really a best time to post on Instagram?
Numerous platforms have investigated the optimal posting time on Instagram, and the general consensus is that there are several factors to take into consideration. Your audience size, amount of engagement, geography, and the algorithm in particular can influence whether or not your content is viewed.
With recency being a big ranking factor on Instagram, posting at the proper time becomes increasingly important.
Within an hour of posting, the engagement rate increases if more active users see the post. Based on this, Instagram’s algorithm will determine how many additional feeds you can appear in to increase engagement long after posting.
Consequently, what does this imply for you?
It implies that you must choose the best time to post on Instagram to maximize likes, comments, shares, and saves. When your audience is most engaged will yield the finest outcomes.
However, there is more!
Utilize the recency effect to your advantage by posting more often on the site during peak hours. Your brand has a greater possibility of getting displayed in feeds.
Therefore, let’s move on to the main topic and determine the best time to post on Instagram to assist you achieve your Instagram marketing objectives.
Why is the timing of Instagram posts important?
The time of day and the day on which you write may not seem significant to many individuals. This is especially true if you have success on any given day of the week.
However, you may discover, especially if you examine the analytics of your postings, that certain days and times perform better than others. However, why is this the case? People use Instagram more frequently on specific days and hours.
When using Instagram, your posts will display in a feed; however, if you do not notice a post, you must manually visit the poster’s page. Even those who follow you have a tendency not to read your older postings, thus attracting attention immediately is essential.
What is the best time to post on Instagram globally?
You are undoubtedly thinking that we can provide you with a specific time to post on Instagram. Unfortunately, life is not so straightforward; there are simply too many variables.
We have discovered that testing and discovering your own data is preferable to adhering to a predetermined template of suitable times.
Alternatively, if you are new to Instagram promotion, the usual posting times might serve as a solid starting point before you test for your own best posting time. There is a good probability that these regular hours will work wonders for your Instagram brand.
The majority of studies we’ve reviewed identified an “optimal” time to post on Instagram. Please note, however, that these do rely on the time zone, and not all recommendations use the same time zone. In the majority of these studies’ findings, CT (Central Time, US) is indicated.
Although you will likely post on Instagram more than once per week, multiple research say the following times are optimal:
| Day of The Week | Best Time To Post On IG |
| Monday | 11 AM to 1 PM CST |
| Tuesday | 10 AM to 5 PM CST |
| Wednesday | 11 AM to 1 PM CST |
| Thursday | 11 AM to 12 PM CST |
| Friday | 11 AM to 1 PM CST |
| Saturday | 10 AM to 1 PM CST |
| Sunday | 9 AM to 4 PM CST |
If you want consistency in terms of shares, likes, and comments on your Instagram posts, you should schedule them at the following times each weekday.
The best time to post on Instagram, according to well-known industry data studies
Multiple organizations have conducted studies over the past few years to determine the best time to post on Instagram. Clearly, they do not agree on everything, but there are some discernible trends.
We’ve compiled the following statistics from prominent social media marketing companies recommending when brands should post on Instagram.
- Sprout Social found the optimal posting timings on the basis of Consumer Data alone. Sprout Social recommends posting between 9:00 AM and 4:00 PM.
Based on the day of the week, Hubspot’s analysis produced the following particular recommendations:
| Sunday | 8 AM – 2 PM (Though engagement is generally low on this day) |
| Monday | 11 AM – 2 PM |
| Tuesday | 10 AM – 3 PM, 7 PM |
| Wednesday | 7 AM – 4 PM (Engagement peaks at 11AM – 2PM) |
| Thursday | 10 AM – 2 PM, 6 – 7 PM |
| Friday | 9 AM – 2 PM |
| Saturday | 9 – 11 AM |
- Later analysis of over 11 million posts, including Reels, revealed the following effective posting times:
| Monday | 6am, 10am, and 10pm EST |
| Tuesday | 2am, 4am, and 9am EST |
| Wednesday | 7am, 8am, and 11pm EST |
| Thursday | 9am, 12pm, and 7pm EST |
| Friday | 5am, 1pm, and 3pm EST |
| Saturday | 11am, 7pm, and 8pm EST |
| Sunday | 7am, 8am, and 4pm EST |
- Using data from 2 million posts, Brand Mentions proposes 3 to 10 p.m. CDT
- Evaluations based on ExpertVoice’s own analysis suggest weekday hours of 9:00 AM to 6:00 PM.
- Based on an examination of more than 302 million posts by Popsters, the optimal time to post during the week is between noon and three o’clock.
- According to Planoly, the peak hours are 5 a.m. to 8 a.m. and 3 p.m. to 9 p.m.
- Social Pilot advocates posting on Instagram between 6 AM and 9 AM, 12 PM and 2 PM, and 5 PM and 6 PM.
Best time to post on Instagram on Monday
The best time to post on Instagram on Monday is 11 AM and 1 PM. A constant engagement begins at 8 AM and lasts until 8 PM. After 11 PM and until 6 AM, Instagrammers usage decreases progressively and is at its lowest.
Best time to post on Instagram on Tuesday
The best time to post on Instagram on Tuesday is from 10 AM to 5 PM . Until 10 PM., there is still a large degree of engagement. After that, the engagement rate begins to decline gradually.
Best time to post on Instagram on Wednesday
The best time to post on Instagram on Wednesday is the same as Monday i.e. 11 AM to 1 PM. Wednesday has a long belt of steady engagement from 6 AM to 11 PM, which is also the week’s longest stride.
Best time to post on Instagram on Thursday
The best time to post on Instagram on Thursday is 11 AM to 12 PM. From 10 AM to 4 PM., there is a relatively high level of involvement, which gradually declines, reaching its lowest point between 12 AM and 4 AM
Best time to post on Instagram on Friday
The best time to post on Instagram on Thursday is 11 AM to 1 PM. Friday’s engagement rate begins at 7 AM and peaks at 5 PM. Friday night had the lowest engagement between 10 PM – 7 AM
Best time to post on Instagram on Saturday
The best time to post on Instagram on Saturday is 10 AM to 1 PM. Saturday is the second-worst day to post on Instagram after Sunday, as engagement rates are reported to be low even during peak hours compared to other weekdays. Saturday’s lowest engagement rate occurs between 4 PM and 8 AM.
Best time to post on Instagram on Sunday
The best time to post on Instagram on Sunday is 9 AM to 4 PM. However, the quality of Instagram engagement on Sunday is the lowest when compared to other weekdays. Sunday is also the worst day to share on Instagram if you want your post to receive the proper exposure. Sundays are the worst days to post on Instagram between 6 PM and 8 AM.
When is the best time to post on Instagram based on the industry?
To add more complexity, the optimal posting dates for your business will vary depending on the industry in which you compete. For instance, data obtained from a variety of sources demonstrates very clear variation.
What’s the best time to post on Instagram for IT companies?
| Monday | Monday 11 AM to 12 AM EST, 8 PM to 9 PM EST |
| Tuesday | 11 AM to 12 AM EST |
| Thursday | 12 PM to 1 PM EST |
| Friday | 11 AM to 12 PM EST |
| Monday is the best day to post on Instagram for tech companies. |
| Saturday is the worst day to post on Instagram for tech companies. |
| 1 AM to 7 AM EST is the worst time to post on Instagram for tech companies. |
What’s the best time to post on Instagram for Healthcare companies?
| Monday | 9 AM to 10 AM EST, 2 PM to 3 PM EST, 5 PM to 6 PM EST |
| Tuesday | 8 AM to 9 PM EST |
| Sunday | 8 AM to 9 PM EST |
| Monday is the best day to post on Instagram for healthcare companies. |
| Sunday is the worst day to post on Instagram for healthcare companies. |
| 2 AM to 7 AM EST is the worst time to post on Instagram for healthcare companies. |
What’s the best time to post on Instagram for Educational Institutions?
| Thursday | 2 PM to 3 PM EST |
| Friday | 4 AM to 5 AM EST |
| Friday is the best day to post on Instagram for educational institutions. |
| Sunday is the worst day to post on Instagram for educational institutions. |
| 11 PM to 3 AM EST is the worst time to post on Instagram for educational institutions. |
What’s the best time to post on Instagram for Travel companies?
| Monday | 11 AM to 4 PM EST |
| Thursday | 7 AM to 8 AM EST |
| Thursday is the best day to post on Instagram for travel companies.. |
| Saturday is the worst day to post on Instagram for travel companies. |
| 11 PM to 5 AM EST is the worst time to post on Instagram for travel companies. |
What’s the best time to post on Instagram for Food & Beverage companies?
| Monday | 9 AM to 2 PM EST |
| Tuesday | 10 AM to 2 PM EST |
| Monday is the best day to post on Instagram for food and beverage companies. |
| Saturday is the worst day to post on Instagram for food and beverage companies. |
| 11 PM to 2 AM EST is the worst time to post on Instagram for food and beverage companies. |
What’s the best time to post on Instagram for Influencers?
| Friday | 7 PM to 8 PM EST |
| Sunday | 5 PM to 6 PM EST |
| Friday is the best day to post on Instagram for influencers. |
| Saturday is the worst day to post on Instagram influencers. |
| 5 AM to 9 AM EST is the worst time to post on Instagram for influencers. |
What’s the best time to post on Instagram for B2B companies?
| Monday | 4 PM to 5 PM EST |
| Monday is the best day to post on Instagram B2B organizations. |
| Saturday is the worst day to post on Instagram B2B organizations. |
| 11 PM to 4 AM EST is the worst time to post on Instagram for B2B organizations |
What’s the best time to post on Instagram for Media & Entertainment industries?
| Tuesday | 1 PM to 5 PM EST |
| Wednesday | 11 AM to 12 PM EST |
| Thursday | 8 AM to 9 AM EST |
| Tuesday is the best day to post on Instagram for media and entertainment companies. |
| Sunday is the worst day to post on Instagram for media and entertainment companies. |
| 10 PM to 2 AM EST is the worst time to post on Instagram for media and entertainment companies. |
What’s the best time to post on Instagram for Non-Profit Organizations (NPO) ?
| Wednesday | 10 AM to 5 PM EST, 5 PM to 6 PM EST |
| Thursday | 11 AM to 5 PM EST |
| Wednesday is the best day to post on Instagram for Non-Profit Organizations. |
| Sunday is the worst day to post on Instagram for Non-Profit Organizations. |
| 2 AM to 5 AM EST is the worst time to post on Instagram for Non-Profit Organizations. |
What Is the best time to post reels on Instagram?
It’s expected that Instagram Reels will experience meteoric development. Finding the ideal time to post Reels on Instagram is difficult, but here is what researchers have determined after analyzing over a hundred thousand of Instagram reels to determine the peak engagement times.
| Day of the Week | Best Time to Post Reels on Instagram |
| Monday | 5 AM, 9 AM, 9 PM EST |
| Tuesday | 1 AM, 3 AM, *8 AM EST |
| Wednesday | 6 AM, 7 AM, 10 PM EST |
| Thursday | 8 AM, *11 AM, 6 PM EST |
| Friday | *4 AM, 12 PM, 2 PM EST |
| Saturday | 10 AM, 6 PM, 7 PM EST |
| Sunday | 6 AM, 7 AM, 3 PM EST |
Asterisks indicate times of high engagement for Instagram Reels.
When is the best time to post an Instagram story?
It should go without saying that understanding your audience and the social behaviors’ they engage in will result in the maximum potential level of engagement with your tales. It is recommended that you post an Instagram story in the hours before work, during lunch breaks, or in the late afternoons, as these times bring you the most views.
On the weekends, users are more likely to post their own stories, but they are less inclined to go through other Instagram users’ stories. If you want your Instagram story to get the most views possible, the optimum time to publish it is during the week around lunchtime.
What’s the best time to post on Instagram for you?
Understanding the best time to post on Instagram is a crucial component of an efficient Instagram marketing strategy.
A fundamental set of guidelines can help your content creativity to be discovered. However, in order to maintain your position at the top and establish yourself as a thought leader in your field, you will need a solid Instagram marketing strategy that is crafted precisely with your audience in mind.
How To Find The Best Times To Post?
Now that we’ve established a basic understanding of when to begin posting, let’s look at some strategies for determining when your target audience is on Instagram. First and foremost, make use of Instagram’s Insights feature.
Instagram Insights
It’s critical to understand the best time to post on Instagram if you want to get the most out of it. To gain access to this information, you must first register as a business or creator. This will enable you to view Instagram Insights, which will provide you with key demographic information about your followers, such as their age, gender, and location.
You can analyse the performance of your high-performing posts once you have access to Instagram Insights to determine what made them successful. Was it the image quality, the post time, the copy, and the hashtags, or a combination of these factors? Understanding what works for your target audience will assist you in creating similar posts in the future.
Here’s how to access your best Instagram posting time from the Insights section!
Step 1: Navigate to Instagram Settings. Tap the three bars in the upper right corner. Select ‘Insights.’
Step 2: Go to ‘Audience’ and then ‘Followers.’ At the top of each hour bar, a number will appear indicating how many of your followers were online at that time. The tallest hour bar indicates the best time to post on Instagram.
Step 3: Select ‘Days.’ The graph will display the data for which days your target audience is online. The tallest day bar indicates the best day to post on Instagram.
Using Various Tools
Aside from Instagram Insights, there are other tools you can use to analyze and schedule your posts, such as Brandwatch or Later or Hootsuite. If you also post on Facebook, Meta Business Suite allows you to schedule and analyze posts from both platforms in one place.
Evaluate the Content of Competitors
Finally, take a look at your competitors’ content to see what works for them. For instance, are Tuesday 2 PM posts producing positive results, or are they more effective at another time?
This can give you ideas for future topics to highlight and assist you in determining the best time and day to post for your specific audience.
Key factors to consider when determining the best times to post on Instagram
Several key factors must be considered when determining the best times to post on Instagram. Understanding your target audience, the level of engagement on the platform at various times, and the type of content you’re sharing are all examples. By considering these variables, you can determine the best times to post and maximize the reach and engagement of your content.
Weekday variation
Even within the same time slot on different weekdays, the level of engagement on Instagram can vary. For example, including 5 a.m. in the best times to post may surprise you. This is because people check their phones for messages as soon as they wake up on weekdays. As a result, from Monday to Friday, they are more likely to scroll through Instagram first thing in the morning than on weekends. Even on Mondays, however, engagement can be low because people are rushing to start the week and may have limited time to check Instagram before work.
Workday breaks
Individuals frequently check their Instagram accounts during work breaks, particularly during lunchtime. Furthermore, in the late afternoon, interest in work tends to wane, and many people shift their attention to Instagram.
Tailor your posting schedule to your unique audience
While it’s important to follow general posting time guidelines, it’s even more important to consider your target audience. These suggested posting times may not be the best fit for your account if your followers do not fit the profile of a typical audience.
If you have a Business Instagram account, Instagram Insights can provide you with useful information. Go to the Followers section to find out when your target audience is most active on the platform. It stands to reason that you should adjust your posting schedule to coincide with their activity.
Many social media management apps, such as Later, also show you when your Instagram followers are online. Use this information to develop a posting schedule that truly resonates with your target audience.
Consistent posting on Instagram
Maintaining an active Instagram presence is critical if you want your account to remain relevant. This entails posting on a regular basis, with one to two posts per day. It is critical to create a diverse mix of posts, avoiding an overly sales-focused approach. While it is important to post on a regular basis, the emphasis should be on the quality of the content rather than the quantity.
Leverage time zones for success
Set posting times may not be as important if your audience is large. However, if your target audience is in a specific location, it’s critical to use that time zone as a basis for scheduling your Instagram posts, even if it’s not your time zone.
For example, if you want to post on Instagram during the morning, make sure the majority of your audience is just getting out of bed and starting their day.
Consider your ideal buyer personas
Identifying your target audience should be the first step in determining the best time to post on Instagram.
If your target audience works from 9 am to 5 pm, they may be more likely to check Instagram in the morning. If you target college students, they tend to stay up late and are slightly more active on Instagram at night.
Determine the most effective post type (Posts, Stories, Reels, IGTV)
Different types of Instagram posts provide different advantages. For example, 70% of Instagram users view stories on a daily basis, making them an excellent way for brands to share important information with followers.
Reels are an excellent medium for sponsored posts and the best feature for discovering new trends. Due to their longer duration, IGTV videos are ideal for educational content.
Post at least two image carousels
Post at least two-image carousels on Instagram to increase your chances of getting views. As a result, the platform will show the second image to your followers later in the day, increasing your chances of being noticed.
Utilize hashtags to prolong your reach on Instagram
Hashtags are popular on Instagram. You increase your chances of being discovered by users who don’t already follow you by incorporating them into your posts. Change up your hashtags, using a mix of branded and general categories, to broaden the range of feeds you may appear in and, ultimately, to extend your reach over time.
Prioritize your Call-to-Action (CTA)
It’s critical to understand who your target audience is and what actions you want them to take, such as liking your post, responding to questions in your caption, or clicking through to your bio link. Prioritize your primary audience when deciding when to post to ensure they take the actions that are most important to you.
Instagram content strategy and plan
Now that you have all of the information you need to determine the best times to post on Instagram, you can begin developing or refining your content strategy.
It is critical to approach this process with patience, as your strategy may need to change over time. The most important thing is to maintain consistency by posting regularly and checking your performance on a regular basis.
As you create more content, your Insights data will become more robust, allowing you to make more informed decisions about your content strategy. You and your brand must decide what success entails. More likes, comments, followers, or increased brand visibility could be the result.
Finally, keep holidays in mind when creating your content strategy. Does your company want to post on these days, run promotions, or stay away entirely?
Focus on engagement patterns observed
Keep track of any increases in engagement (likes, comments, and shares) when you post at specific times of day. Remember that what truly matters is how your followers behave. Track the impact and engagement of your posts to gain a better understanding of your audience and how they interact with social media.
Maximizing your reach: Using multiple best posting times on Instagram
After using the tools mentioned above, you will realize that there is no single best day or time to post on Instagram. In any case, you wouldn’t want to live in a world where there was only one best time to post on Instagram.
However, it can be exhausting for a social media manager or marketing agency to post in multiple time slots while managing multiple social media accounts.
You can either let go of multiple time slots and choose the best time of the day, or you can manually post on multiple time slots. Choosing the former will result in the loss of your other better engagement times, while choosing the latter will result in a massive waste of your time.
This is where a social media content scheduler comes in handy!
The worst times to post on Instagram
Instagram is widely known to be accessed primarily through mobile devices such as smartphones and tablets, rather than through a computer. As a result, posting on a weekday when your target audience is unlikely to have access to these devices is a bad idea. You should also avoid posting too early in the morning or too late at night, though exceptions may exist.
The majority of people will be sleeping at these times, and by the time they wake up, the post will have vanished from their feeds. Whether you use Instagram for business or for pleasure, there are specific times of day and days of the week when you should post your content.
Weekend posting is one of the least effective times because people are less focused on scrolling through Instagram when they are at home. Instagram Stories and Instagram Reels, on the other hand, are usually easier to consume and may see more engagement on weekends.
One of the difficulties in determining the worst and best times to post on Instagram is that the algorithm determines what content is displayed to users rather than displaying content in chronological order.
As a result, the timing of your posts may not coincide with when your target audience is most active on the platform. To get the most out of your Instagram presence, it’s critical to analyze your metrics on a regular basis and adjust your posting strategy accordingly.
FAQ
Do Instagram posting timings matter?
It certainly does. The timing of your Instagram post is crucial in determining its visibility and engagement. Because one of the key factors influencing a post’s ranking on Instagram is its recency, it’s critical to post when your audience is most active and available to see your content. This increases the likelihood of your content appearing in more feeds and retaining higher engagement rates.
Is it necessary to post on Instagram every day?
Maintaining a regular Instagram posting schedule is always a good idea, but posting too frequently can be detrimental. Instead of focusing on specific times, have a consistent posting schedule so your followers know when to expect new content from you. You should try to post at least once per day. Some brands post up to 30 times per day, but it’s best to have a few posts per day that are evenly spaced out.
Is posting twice a day on Instagram advisable?
It’s fine to post twice a day on Instagram, but anything more than that can be considered spammy. Once a day is a good posting frequency for maintaining a decent reach on the platform. However, keep in mind that posting too frequently may have a negative impact on your visibility and engagement.
When is the best time to post to Instagram?
The best time to post on Instagram depends on your intended audience. In general, the most popular times to post on Instagram are 6 a.m. to 9 a.m., 12 p.m. to 2 p.m., and 5 p.m. to 7 p.m.
When is the worst time to post on Instagram?
On weekends, posting on Instagram after 2 p.m. is usually considered the worst time. During this time, the majority of your audience is likely to be out socializing or spending time with family, rather than on their phones.
When Is the best day to post on Instagram?
Tuesday is the best day to post on Instagram, according to data. Mondays are typically busy because people begin the week and plan their responsibilities. People usually socialize and enjoy their personal time during the week. So, midweek, particularly Tuesday, is the best time to post on Instagram.
Is Monday a bad day for Instagram posting?
According to research, Monday mornings have slightly lower Instagram engagement. It is recommended that you schedule your posts after 11 a.m. on Mondays for best results.
Is it better to post on Instagram first thing in the morning or last thing at night?
According to data, posting on Instagram between 6 and 9 a.m. is more effective than posting at night. Most people check their feeds on their way to work in the morning.
Is there an Instagram post limit?
Instagram does not have a post limit. You are free to make as many posts as you believe are appropriate for your audience. Instagram, on the other hand, has account activity limits. It limits the number of follows and unfollows to 200 per day and the number of likes to 1000 per day (although it may warn you for less). Instagram also prefers that you make no more than 180-200 comments per day, and they object if you repeatedly make the same comment.
When should you post on Instagram on Christmas Eve?
For the best results on Instagram, post early in the morning on Christmas Eve. People will be preoccupied with holiday activities in the evening, making posting less effective.
Is it beneficial to post on Instagram during the holidays?
Holidays can be a great time for Instagram traffic to spike. Make sure to promote your special offers and promotions on Instagram, especially if it’s your primary marketing platform.
What is the best time to post on Instagram to get more likes?
According to our research, the best time to maximize Instagram engagement and visibility is between 9 AM and 4 PM. This increases your chances of getting more free Instagram likes.
When should you post videos to Instagram?
When people are at home and have more leisure time, the best times to post videos on Instagram are between 9 p.m. and 8 a.m. Engagement rates for videos are also high during work breaks, especially between 11 AM and 1 PM for lunch and 7 PM to 9 PM after work.
When is the best time to go Instagram live?
According to industry research, the best time to go live on Instagram is Monday through Friday between 12 PM and 7 PM or between 7 PM and 9 PM. The best times to go live on Instagram, like on Facebook, are during lunch and after work hours, when most people are scrolling through their feeds and relaxing.
When should you post on Instagram on Black Friday?
Early in the morning is the best time to promote your Black Friday deals on Instagram. Using Instagram stories, you can constantly remind your followers about your deals throughout the day. Don’t forget to repost your offers later in the evening.
The secret to boosting Instagram engagement: Timing is everything!
Nothing is more frustrating than putting time and effort into your Instagram posts only to receive a small amount of engagement.
But don’t worry; you can now avoid this stumbling block by using the methods and ideal times discussed above to determine the best time to post on Instagram for your account. While you may not see immediate results, consistent effort will yield long-term benefits.
Keep in mind that results take time, and a well-defined strategy will eventually lead to success. Optimizing your posting schedule will not only improve your engagement with your audience, but will also make your content more visible to potential followers.
It’s important to remember, however, that while timing is important, the quality of your content will ultimately determine the success of your posts. Even if you post at the optimal time, poor content will not generate the desired number of likes, comments, or engagement.
Consider creating a spreadsheet to track which posts perform best at which times to track your progress. Consider using a social media management tool if you prefer a hands-off approach or manage multiple Instagram accounts.
What have you found to be the most useful in determining the best time to post on Instagram?