Driving organic traffic to your business website or blog is one of the most effective ways to grow your business and generate leads in the long run.
Why?
Because studies suggest around 53.3% of all website traffic comes from organic search.
There’s no doubt to the fact that organic marketing is time-consuming and requires a lot of patience. But trust us, it’s worth all the time and money spent if done the right way.
In this blog, we will guide you through the details of organic traffic, different organic marketing strategies to gain traffic, and tips to increase organic traffic to any website.
Let’s get started!
What is organic traffic in marketing?
Any visit to a digital channel is considered as traffic. If the visits you get to the digital channel of your businesses are for free, it is called organic traffic. This traffic comes from unpaid sources like emails, search engines, etc. You can check organic traffic in Google Analytics and Google Search Console.
However, it’s important to note that organic traffic isn’t entirely free because the strategies to attract these visits require both money and time.
Differences between organic and paid traffic
Before we go into the difference between organic and paid traffic let’s undertake what paid traffic is.
Paid traffic is when you spend money to get traffic on your website. Although the goal of both organic and paid traffic is the same, the difference is the methods used to achieve this goal.
For example, if we take the goal of increasing website traffic, organic marketing focuses on search engine optimization while paid marketing focuses on Google Ads or Facebook Ads.
Similarly, if we take the goal to sign up for a particular course, organic marketing focuses on email marketing whereas paid marketing may focus on Instagram ads, Facebook ads, etc.
5 Benefits of Organic Traffic
Organic marketing has got impressive results for businesses.
As per statistics, 90% of organizations with high organic maturity have witnessed a spike of 5% in web performance.
That being said, here are the benefits of organic traffic:
Cost-effectiveness
Organic marketing is cost effective. You don’t have to run ads and pay for it. Although you have to invest in content marketing, and SEO, it is quite less than running ads.
In fact, the ROI on organic marketing is unmatched. Over time, the organic content you create can continue to attract visitors, generate leads, and convert customers without the ongoing cost associated with paid advertising.
Scalability
Another major downside of ads is that you have to keep investing to see traffic, leads, etc. Once you stop running ads, the entire process is on hold with zero customers.
However, that’s not the case with organic traffic. In the case of websites, even if you stop posting content for a month or two, you will have traffic from your previous ranking content.
Relationship building
Paid marketing is good to induce emotions like FOMO, once a while into your buyers.
But if you truly want to guide your buyers throughout their buyer’s journey go for organic traffic.
It helps your customer understand the importance of your product, what problem it solves, and how it is different from competitors.
This in turn builds trust and brings in more loyal customers than the one from paid ads.
Attracts Targeted Audience
In the case of organic traffic in Search Console, when someone finds your content, it means they are looking for it. The audience here is more targeted.
What happens in paid marketing is that you create ads, target an area, set an age group, etc. Then you start running campaigns.
While you are paying for the ads, it’s not always showing to your ideal customer. The one who clicks on it might just find the ad interesting. When they check your website or product they may find it irrelevant.
We aren’t implying that paid ads are not effective. They can be effective but they are not targeted.
Sustainable
In the case of paid marketing, you have to keep on running ads to get traffic. Once you stop running ads traffic stops flowing to your website. However, the scenario is the opposite in organic marketing.
Suppose you post a piece of content today, you won’t see any traffic on it for a month at least. But once it gets old it brings in traffic. The best part is, you don’t have to work on it often.
What are the best strategies focused on organic traffic?
Organic search traffic is no game of luck. You can’t simply build a website or start a newsletter and sit for customers to visit.
Gaining organic traffic is more of a strategic approach. Your audience will only visit your site if you give them enough reason to.
That said, here are the three good ways to drive organic traffic to websites that have worked wonders for businesses.
Content Marketing
There’s hardly anything in the digital era that goes without content. Content is the pillar of every digital marketing strategy. It’s the way to communicate with your audience effectively.
If you want to gain traffic to your website, the first and most important thing is to have content that provides value. It should meet the search intent. This strategy is covered under content marketing. Content marketing and SEO go hand in hand.
Search Engine Optimization
SEO or search engine optimization is an optimization strategy that aligns your website with search engines.
If explained simply, google wants “this” on their website, you must have it on your website.
As simple as that!
Once you start using these techniques to gain SEO organic traffic, Google will understand the domain you are an expert in, your niche, or your industry. It will then show your page on top of SERP for these rankings.
By optimizing with SEO techniques to increase organic traffic, your website can be more accessible and attractive to your audience.
Email marketing
Email marketing in simple terms is an email sent by a brand to existing customers or potential customers. For web owners and marketers, it’s a great way to direct customers to the website.
The question is how does it drive traffic organically. Well, as you know off-page is a key part of gaining organic traffic. The next best thing other than backlinks would be getting quality traffic from email.
What is organic traffic in SEO?
If we talk about organic traffic in SEO these are the visitors that come to your website without any paid search results. This traffic lands on your website by searching for terms in search engines like Google or Bing.
The primary factor that drives organic traffic is quality and relevant content. However, this alone never suffices to give you a boost in organic traffic. For that, you have to build a solid SEO strategy.
Below, we have answered the most asked question: how to drive organic traffic to your website in detail.
6 ways to increase organic traffic to your business website and blog
You might be thinking: “ I know the importance of organic traffic. But the thing is, it’s difficult to gain organic traffic. How to get organic traffic properly?
Here are 6 ways to get more organic traffic:
1. Use long-tail keywords
You can keep producing content on things you find important. But if people are not searching for it, or are searching but it is too generic, too competitive, your whole hard work goes in vain.
One of the best ways to increase organic traffic is by targeting long-tail keywords.
These are keywords in your niche that are 3-4 words. For example, a generic keyword would be WordPress security. But the long tail keyword is more specific like the best plugin for WordPress security.
As it is more specific, you not only get to rank better on Google but also reach a very targeted and specific audience.
2. Refresh outdated content
Over time, you keep flooding your website with content. With the addition of new content the previous one written is not only getting old, but may not match with what people are expecting.
For example, if you have written a piece of content on the best shoes for yoga. You may have missed points on sustainable shoes, eco-friendly shoes, etc. But in 2024, these are valid points that your content must have.
The same goes for almost all the posts on your website. Have a team that scrapes through old content, finds the gap, and writes content to bridge it.
But, how much is too much?
You don’t have to go through your content once every month. Instead, updating it. Once a year is enough.
3. Target ‘People Also Ask’ Keywords
Once you search for something on Google, you will see a section in the SERP with the heading “People Also Ask.” These are the questions that are related to your keyword and are often queries that your audience is still waiting for someone to resolve.
Marketers use these questions for keyword query targeting. Answering these questions on your piece of content can give you a significant boost in SEO.
Want a pro tip? Instead of answering these questions in FAQs, try including them seamlessly in your content.
4. Use Social Media To Drive Traffic
Social media platforms are a great source to drive traffic to your website. You can head to your social media account, ask followers about their problems, and give a solution in your next blog.
The key is to share high-quality, solution-oriented content that pulls your readers to the website.
Start a conversation with your audience on social media and compel them to visit your website at least once or twice a month.
5. Look for low-competition keywords
When website owners look for keywords, they generally get carried away by the search volume. It’s because the common concept is the more the search volume, the more the chances that people will arrive at your website.
However, the keywords of thousands of search volumes per month are the most competitive ones and it is difficult to rank on them.
You might think, then let’s target the one with hundreds of searches and moderate competition.
Yes, you can, and you would probably rank for them. But those aren’t the goldmines.
The goldmines are the ones with only 100-200 searches and very low competition.
6. Boost pages with internal links
Internal links are almost always shadowed by backlinks. Backlinks are so hyped that website owners forget the importance of backlinks. So if you want to stay a step ahead of your competitors, focus on internal linking in your website.
These are the links from one page of a domain to another page of the same domain.
How are they helpful?
Suppose you have a page that is ranking higher on SERP and another recently added page to your website. By providing a link on the higher-ranking page, you can give the new page an SEO boost. Basically, you transfer the authority of that page to the new one.
Do note that the link between both pages should be relevant. If one page is about AI or blockchain, the link should be to something technical at the least, and not of the fashion niche.
Wrapping it up
Increasing organic traffic to your business website and blog needs the best strategy in place and a bit of patience. Organic marketing offers numerous benefits such as cost-effectiveness, scalability, relationship building, and sustainability. A well-executed organic marketing strategy can not only drive traffic but also turn your visitors into loyal customers over time. So make sure you put in the effort and don’t back down without achieving your marketing goal.