In the age of connectivity, how does a business leverage the opportunity of worldwide ecommerce? The opportunities are huge as digital marketplaces transcend borders. But are you equipped with the right strategies to make them real? More so, with increasing competition, what sets apart the thriving ecommerce giants from those that fail? This is an article detailing the types of ecommerce marketing strategies and top ways to transform your global ecommerce approach. With this, you will not just survive, but also thrive in the international arena.
5 Types Of Marketing Strategies For Ecommerce
With a proper understanding of different types of marketing strategies, a brand can leverage the power of all the marketing channels to reap better benefits. So, let us get into the details of the major types.
PPC
PPC (Pay-Per-Click) advertising is one of the most powerful ecommerce marketing strategies which allows you to target a particular set of customers and drive traffic toward your brand’s website quickly. In 2024, there is an estimated revenue increase of more than 6.3 trillion U.S. dollars in retail e-commerce sales.
Are you leveraging the power of PPC to reach the potential customers for your brand? With proper PPC campaigns, such as Google Ads or social media ads, you can place the products of your brand in front of users who are actively searching for related items. This increases the chances of conversion for your brand and you can enjoy better profits.
Moreover, you can maximize the ROI, drive better sales, and improve the overall brand visibility with a customized PPC campaign.
Direct Marketing
Long gone are the days of getting mail in the post. With everything becoming digital, businesses have to promote their products through proper email and SMS automation. Not just this, Are you using the correct automation to reach your customers? The key here is to generate leads and build a list of subscribers who are open to receiving brand promotions. In fact, the SMS marketing market size is to be valued at USD 12.6 billion by 2025 in the U.S. and will help eCommerce organizations cut paper costs and conveniently connect with their target customers. Thus, it will increase the SMS marketing penetration in different industries.
When it comes to SMS, the approach will be different as you cannot include images and other media elements. They are quite helpful to promote time-sensitive notifications and offers of your brand properly.
Also, personalized email marketing is booming and that brings in more revenue. As per Campaign Monitor, the key revenue generator is segmented email campaigns that has resulted in a 760 percent increase in current revenue. Besides this, you must create custom emails with personalized subject lines since they have 26 percent more chance of getting opened.
Content Marketing
Well, content marketing is another important type of marketing strategy that focuses on creating and sharing valuable content for your ecommerce. It allows you to harness the power of content to attract potential customers towards your brand and drive a higher number of sales to your brand. This marketing type follows a different approach from direct marketing.
As per Semrush’s 2023 report, 96% of retail and ecommerce companies have experienced a rise in positive results when they took charge and attained their content marketing goals.
The approach uses the power of informative blogs, articles, and other insightful posts to build trust and loyalty for the brand. There are mainly three types of content types namely, awareness content, sales centric content and thought leadership content that work in attracting and nurturing potential customers. It addresses the pain points of the customers and guides them through their buying journey.
With effective content marketing, you can drive organic traffic, enhance SEO, and develop long-term relationships for your brand. This will build higher brand authority and competitiveness.
Organic SEO
SEO(Search Engine Optimization) helps to boost the visibility of your brand on the popular SERPS which attracts more customers to your brand. Wolfgang Digital’s 2020 report marks that more than 33% of all traffic to different ecommerce sites dives in through organic search. To do that, SEO plays a critical role. Here are some of the key elements that you need to consider in the complete SEO strategy.
- On-Page SEO: You have to optimize the product descriptions, URLs, meta tags, and header tags using the target keywords. Also, you should ensure that product images are optimized and labeled.
- Off-page SEO: You have to improve the technical aspects of the website such as speed, performance, degree of responsiveness, etc. Moreover, you must add backlinks and make sure the code is clean and SEO -friendly.
- Keyword Research: You should leverage the power of keyword research tools. This will help in identifying the target keywords that are used by your potential customers to search the products and add them to your content. As per recent research by Semrush in 2023, the number of keyword searches for transactional and commercial has surged while the navigational and informational keywords have dropped. You can use this as an anchor and focus your research on commercial and transactional keywords more.
- Content Creation: Create proper content in the form of blog posts, articles, and guides, to attract organic traffic and establish authority for your brand. Not just this, video content is said to produce far better engagement and persuasive effect on customers.
Affiliate Marketing
Affiliate marketing is a powerful marketing strategy where businesses partner with affiliates to promote their products. Affiliates like influencers, bloggers, etc., earn a commission for every sale that is generated through referral links.
This performance-based model allows the brand in the ecommerce domain to widen their reach without any huge upfront costs. As per research, the global affiliate marketing market size ready to expand and reach $27.78 billion by 2027 at a CAGR of 9.89 percent. This showcases how brands can build higher credibility by leveraging the power and reach of the affiliates.
In short, proper affiliate marketing can boost overall sales, drive more traffic, and increase brand visibility while keeping costs in check. Owners can expand the customer base for their ecommerce brand with this low-risk marketing strategy.
Top 8 International Ecommerce Marketing Strategies For Global Growth
Here are some of the top strategies with which you can expand your ecommerce business to international markets.
Understanding Local Markets and Consumer Behavior
Successful global ecommerce requires knowledge of the local markets and consumer behavior. How can you really understand the cultural nuances and preferences of your target audience? Tailor this by deep market research and leverage local influencers to establish credibility. Are you adapting your product mix to suit local tastes and needs? Use AI in ecommerce and data analytics to trace consumer behavior and make relevant adjustments. What are you doing to ensure an integrated shopping experience across regions?
Optimizing Cross-Border Logistics and Supply Chain Management
Cross-border logistics and supply chain management are the keys to success in global ecommerce. Are you tracking your shipments in real-time with technology and avoiding delays? Have you reconsidered your packaging strategies lately? This will help minimize waste and cost to the environment. Centralization of the inventory management system will help avoid stock-outs and overstocking.
Leveraging Technology and Digital Platforms
Are you fully leveraging the power of AI and machine learning to personalize customer experiences? Have you considered using chatbots for improved customer service? These kinds of tools can offer support 24/7, answer queries instantly, and improve user engagement. Are your digital platforms optimized for mobile users? This is something one must be on the lookout for, as most online shopping happens on mobile devices. Last but not least, are you using social media to engage an international audience? With the help of targeted advertising and engaging content, you’ll be able to increase your reach and drive traffic toward your ecommerce site.
Building a Strong Global Brand Presence
Why is a strong global brand presence important for your ecommerce success? First, it means having a consistent brand message across all platforms and languages. Is your logo, color scheme, and tone truly universal in nature? Second, utilize social media to help you reach out to international audiences. Are you using the international channels? And are you aware of the local customs and preferences that may affect how your brand is perceived?
Ensuring Compliance with International Regulations and Standards
Do you know the intricacies of the international regulations and standards that will definitely burden your way? First, know the legal requirements in each of your countries of operation. One may take advantage of technological innovation available by automating compliance checks and updates. Cooperate with local experts who know how the regional laws work. Finally, would you usually review your compliance strategy for its updating to comply with changeable regulations?
Multilingual Customer Support
Having multilingual customer support is vital for any ecommerce business to succeed in the global market. Imagine trying to resolve an issue with a brand, only to be met with a language barrier, frustrating, right? How are you offering support to your diverse customer base? Research shows that 75% of global consumers opt for websites that offer products in their native language.
Offering proper support in multiple languages on the ecommerce website will increase the overall customer satisfaction level which will further lead to a higher conversion rate and lower cart abandonment rate. How are you integrating multilingual support into your marketing strategy? Are you utilizing the power of advanced tools to handle the support segment of your site or are you employing native speakers to handle customer queries? Proper communication in different languages will help the brand build solid connections in the international market.
Geo-Targeting Techniques
With proper geo-targeting a brand can deliver personalized content, offers, and ads to the customers according to the user’s current location. Are you using the location data to improve the marketing efforts of your brand? With this approach, the brand can enjoy better user engagement and conversion rates to grow further.
Are you using the power of geo-targeting to adjust the pricing of the products and offer region-specific products to your customers? With proper location data, you can adjust the pricing and showcase region-specific products to users to offer a personalized user experience for higher engagement.
How are you using the geo-targeting strategies to connect to your customers? Having the correct geo-targeting strategies will let a brand connect with its customers in a meaningful way and resonate with the global audience for overall success.
Understanding Currency And Payment Methods
Offering the preferred mode of payments in the ecommerce website is an important feature in today’s competitive landscape. How are you offering your customer’s preferred mode of payment on your brand’s site? By accommodating different modes, a brand increases its trust conversion rate to enjoy better profits. A survey shows that 70% of consumers say that the availability of their preferred payment method impacts their choice of a particular online platform for shopping.
Have you implemented proper payment gateways that support regional payment options and multiple currencies? The correct payment gateways on an ecommerce website will simplify the buying process for the customers and reduce the overall friction at the checkout process which will improve the overall satisfaction level.
What steps are you taking to ensure a seamless payment and checkout process for your international customers? Make sure that the payment methods on the ecommerce website are aligned with local preferences which will help you to develop long-term loyalty with customers across the entire globe and take the brand to the next level.
The Bottom Line
As the digital ecommerce space is evolving and expanding, it is necessary to master ecommerce marketing strategies to achieve global success. Are you all set to implement them and improve the presence of your brand on a global scale? Using these tactics and understanding the local market properly will help a brand to position itself strongly in the international markets and cater to the needs of its wide pool of customers.