Business

Definitive Digital Marketing Strategies A Company Needs To Excel

by Manas Chowdhury
12 minutes read

A goal without a plan is just a wish.

– Antoine de Saint Exupèry

Setting a goal is the first step; planning on how to achieve it, the next one, and finally working upon the plan helps you get closer to your goal. And this stands true for all sorts of organizations. Without a proper digital marketing strategy, companies may not be able to allocate resources well. A strategy gives you an overview of the steps that you need to follow to execute a marketing activity. In this post, we’re going to discuss goal-oriented, definitive digital marketing strategies for business marketing success.

The digital marketing landscape is expanding fast, so are the principles and factors that help any brand excel. Developing a goal-oriented, data-driven marketing strategy will help you achieve your marketing objectives, increase brand visibility, and of course, conversions.

In an era where 97% of people check a business’ online presence before purchasing from it, your brand’s online identity is crucial to excel in business. Optimizing your website for search engines is mandatory, besides other digital marketing strategies. Right now, Google’s market share stands well above 90%, and 93% of all website traffic comes from search engines. But there’s no reason to believe that SEO (Search Engine Optimization) is the end-all for digital marketing. 97% of online customers are active on social media, and 59% of global population use social media. So you cannot ignore such a massively influential platform as well.

A company needs to plan actions to achieve its marketing goals. And this plan, called the digital marketing strategy of the business, helps the company reach out to its target audience via online channels like search, social media, advertising, video streaming, etc.

How do digital marketing strategies work?

Out of 7.83 billion people in the world, 4.66 billion are active internet users. Since most people spend a huge time online, it would be easier for you to target potential buyers through digital channels.

Now, how do digital marketing strategies actually work?

Well, the digital marketing strategies work for all businesses in a similar kind of manner –

  • You identify the audiences’ needs
  • Create authentic content for them as per their search queries (keywords)
  • Your visibility in the search engines improve
  • Your business generates sales, leads and gain customer loyalty. 

Let’s get into the details of the process:

  • The digital marketing strategies allow you to target a specific audience segment by keeping track of the users’ online activities and demographics. The data can then be used to offer the products or services that the users prefer. For example, while scrolling over a social media platform, if a user clicks on a brand’s display ad, the brand can then target the visitor with related ads. 
  • Creating the right content that fulfills user intent helps search engines take note of your website. You should create content that satisfies the E-E-A-T ranking factor (Expertise Experience Authoritativeness and Trustworthiness) to be noticed by search engines, like Google, which keeps its user’s need at the top of its priority list. If you can meet user intent through your content, the search engines will direct most traffic to your website for a definite search term.
  • Generating leads is one of the important aims of marketing. If you rely only on the traditional methods of marketing, you may not be able to generate enough leads. While digital marketing strategies let you develop and nurture leads in a systematic manner. For instance, when a user visits a website, the strategy can be built to ask his/her details like email id. Later on, this lead can be nurtured with relatable mails.

Digital marketing platforms also make it easy for you to optimize your advertisements as you can track your advertisement’s performance via effective tools online. The strategies you use help you track the entire buying journey of the customers so that if they get stuck at any stage, you can solve their issues and impact their purchase decision.

Effective Digital Marketing Strategies to Boost Business Gains

1. SEO and Content Marketing

Search Engine Optimization is incomplete without content marketing, to be honest. It’s basically the process of improving the visibility of your site for related searches WITH the help of content.

Search engines like Google and Bing collect pages from various sites using bots aka crawlers. The collected pages are then analyzed by algorithms based on numerous ranking factors, like page speed, mobile-friendliness, site performance, user behavior, quality of content, backlinks, etc. After a thorough evaluation, the rank of the page is decided.

Content Marketing is the process of promoting your brand via online content that includes text, graphics, and media. These days, any content that is published online must meet the user intent to rank at the top of search engine results. Without satisfying user intent and fulfilling the E-E-A-T criteria, no page can get a position at the top of SERPs. Hence, it’s evident that no SEO strategy is complete without content marketing.

While there can be several forms of content, articles, blogs, newsletters, webinars, podcasts, are among the popular few. Article writing and blogging generally use a blog or content management system added to a website to garner traffic via personalized content.

Through authentic content published in the form of topic clusters, you can establish topical authority on a specific area that aligns with your business. Search engine-optimized content (SEO content) also help gain better domain authority and higher chances to rank for the exact blog page and the original domain. 

Here are a few hacks to implement an effective SEO and content strategy:

  • User-generated queries, also known as keywords, are important factors that affect search engine optimization. The first step to optimize your website for the search engines is to conduct a thorough keyword research to understand what your target audience seeks. You can leverage tools, like SEMrush or Ubersuggest to gather key phrases that help build the foundation of your SEO strategy.
  • Using these keywords, you can create high-quality content for your marketing materials. To strengthen your content marketing approach, you need to create a cluster of topics to provide information in-depth to the users. Add backlinks from authorized sources to boost the strategy further. Don’t forget; your content must match the search intent.
  • After preparing the content, you can check the backlinks of your competitor’s site and find pages where adding your link would make sense. Choose authentic sources, like websites with high domain authority in your niche, to add the backlinks. It will help your entire SEO strategy by enhancing trustworthiness.

SEO services are not limited to small and medium sized businesses. Every company, irrespective of size or type, needs to be SEEN online to generate business. Hence, search engine optimization and content marketing is FOR ALL.

Case studies

  • American Egg Board, a United States checkoff marketing organization was developed to connect America’s egg farmers with potential consumers. It relied on organic traffic to communicate the demand for egg consumption. Year after year, the organic visibility of the site decreased. So, the organization started working on its SEO strategy. The site’s UX was enhanced; the content was prepared using short-tail, medium-tail, and long-tail keywords; and the user’s intent was focused. And finally, the organization promoted the content on social media. This led to an increase of 87% in mobile traffic and 22% in website traffic.
  • Belden Brick, an American manufacturer, and distributor of brick and masonry-related construction products and materials had many web pages. So, it got difficult for the company to update its existing website. This led to a decrease in the number of leads. The company then redesigned its entire website with the help of backend developers who cleaned up formatted content, HTML, and CSS codes. Within a year, the company recorded an increase of 85% in conversion rate. 

General tips for SEO and content marketing

  • Keep updating your site with user-focused, authentic content clusters
  • Focus on the UX and interface of the site
  • Add visual content with custom images, graphics & illustrations
  • Manage page speed and page experience issues
  • Optimize the content after tracking performance and analytics

2. Paid Advertising

While SEO mostly gives you organic traffic, paid advertising is a form of online advertising that needs you to pay for each click (Pay-Per-Click or PPC) on your landing page.

However, it’s a necessary marketing strategy for new businesses that want to rank at the top faster and improve brand visibility. It’s because every paid ad appears at the top of search engine results for the related search term, even above the organically high-ranking websites.

Check out the following example. The arrow points at the number of PPC ads (sponsored content) that appear at the top for the search term – PPC services in NYC.

When you launch a paid advertising campaign, your ad pops up with every search query (keyword) that you did bid for. That way the ad shows up at the topmost positions in search results, and you pay when someone clicks on it. Leads are generated, and even sales, if the user likes the content on your website, your products and services.

You can use tools like Google Ads Keyword Planner to collect keywords for a paid advertising campaign. Structure and organize them based on volume of searches and intent. After finalizing the keywords, you need develop an attractive copy for the ad. You can enhance the ads further using app extensions, review extensions, location extensions, or call extensions. Finally, the users clicking on the ad must land on pages that are most relevant to their intent and interest.

Case studies

  • Specializing in auto parts, the Van Demon company enlisted the help of Click Consult – a marketing company to help with their PPC strategy. Click Consult worked on implementing a Google shopping strategy that focuses on increasing sales and conversions while running PPC audits and competitor analysis for the same. The final result was a 512% increase in conversions and a 59.4% increase in ROI.
  • The Truprint company specialized in online prints and personalized gifts. Truprint worked on their PPC strategy by developing their existing campaign and launching a new dynamic remarketing campaign alongside it. They distributed the PPC budget by analysing competitors and distributing it across multiple channels and sources. The result was a 355.35% increase in their ROI.

General tips for PPC marketing 

  • Set a definite goal to better compare your campaigns.
  • Optimize the PPC campaign using top-performing keywords and adjust the keyword bid by analyzing your competitors and overall global volume. 
  • Filter out the keywords that are not performing well by performing site audits at regular intervals. 
  • Create catchy and distinctive ad copies
  • Make relevant landing pages to increase quality score, click-through rate, and conversions.

3. Sponsored/Native Ads

No one likes scrolling through a feed and seeing a sudden and unrelated ad. Though pop-up ads are a standard for many websites, whether users actually like being taken away from their content is debatable. That’s where native advertising comes in! Native Ads are ads that are so cohesive with the chosen platform that they merge in. 

Here, the focus is more on the type of content than the matter. Hence, a video showing the features of a vacuum cleaner may not be so out of place on a Youtube channel discussing home electronics. An editorial that shows product catalogs may fit right into the catalog section of Issuu. Moreover, placement is just as important for the transition to not be noticeable. 

Native ads are sponsored, however, they do not stand out. Most social media platforms like Facebook and Instagram also try to show ads in between stories and posts in a native manner such that it blends in. However, for truly Native Ads one might have to expand to other platforms that offer better opportunities. 

Brands from virtually every industry use native ads. Some good examples are Netflix, The Washington Post and all NFL teams. 

Case studies

  • Digital Marketer worked on targeting ads for Facebook and creating landing pages to get in leads. Using exclusively feed-based ads, they increased their ROI by 801%.
  • BuzzFeed was one of the earliest brands to use an algorithm to deliver personalized content to users. They used a similar algorithm to display paid ads on their website. Today, they are one of the largest viral content platforms. 

General tips for Native Ads

  • Make sure the advertising copy is similar to other content on the platform.
  • Find the right platform and section to blend in. Other ways would include finding the right kind of influencer to collaborate with. 
  • Always include a CTA! While not immediately noticeable, the CTA will distinguish it from a regular post and cause people to follow it.
  • The entire purpose of native ads is to prevent ad fatigue and not disrupt the user’s workflow. Be mindful of this.

4. Downloadable Content Offerings (eBooks, Whitepapers, Webinars)

Blogging is a common way to provide authentic information on a given topic and generate leads. But the blog needs to rest on a stable base. Your blogs may be generating good leads, but you have a chance to take it a step up by offering downloadable content like eBooks, whitepapers, or webinars. 

To develop downloadable content, you must focus on topics that generate the most interest (keyword research). Once you have some trending topics in hand, the next step is to create a complete information resource that will help the users get informed top-to-toe on the given topic. Once the content is ready, create a relevant landing page for it, publish and promote.

Although everyone can benefit from this strategy, companies that provide training programs or courses need to include it into their marketing activities as a necessity. Many college websites offer free short brochures and eBooks related to their courses. 

Case studies

  • The “Game of Thrones” created a huge buzz online when it was made. Lawrence of Morocco offers tailor-made holidays, taking advantage of the situation as much of the series was filmed in Morocco. They created related content linking back to their product offering. This way they were successful in generating huge traffic to their website. They could pull out the strategies as they used infographic-styled maps to depict the real-life location where this show was filmed. It resulted in an increase of 11,000 visitors to the website within two weeks.
  • A startup named College Raptor had absolutely no organic traffic when it began but it went up to 100k visitors per month within a year with the help of full-stack content marketing. They created a strong piece of content using publicly available data. They picked up several blog sites which helped them develop high-quality backlinks. This improved their website’s ranking and search visibility. 

General tips for downloadable content offerings

  • Publish the best of your content as a downloadable offering
  • Develop the content after analyzing trends and user intent
  • Keep updating your content from time to time, if needed
  • Try to build content on trending topics by researching competitors’ activities
  • Back up your content with real-time data wherever necessary
  • Add images, graphics, and visual elements to make the content appealing
  • Create relevant landing pages to publish and promote the content online

5. Email Marketing

Email marketing is the process of sending promotional messages through emails to prospects and targeted customers. It’s a powerful digital marketing technique, that includes developing and promoting emails, testing, and maintaining the process. It can be used to deliver important information, like product launches, offers, etc. to increase the chances of sales.

Effective email marketing software and automation tools make it easier to manage the process of sending and monitoring email campaigns. They help you automate the entire process of tracking email open rate, bounce rate, click rate and other important metrics. People want to stay informed and updated about your brand, and email is one of the best ways to stay connected with your audience.

Every email marketing campaign involves setting up a goal so that you can customize and reach out to your audience. Crafting convincing email content helps build brand awareness in the niche market.

Advertising through emails is a form of email marketing, in which recipients can view advertisements and other promotional materials from certain brands. The retail industry has been seen to benefit the most from email marketing. 

Case studies

  • Everyone has heard of Dropbox, the popular online storage service designed to reduce busywork. The company focussed on improving the design and creative outlook of its website. Their email marketing strategy has helped them to create a $10 billion empire. They did bend the traditional rules of email marketing and rather focussed on building a user experience through the principles of design. Thus leading to the growth of the company and its brand name.
  • An example of a technology-based industry using email marketing is Ambition. A cloud-based business intelligence software, Ambition offers sales coding and gamification software. They ran an efficient email marketing campaign over six weeks, with targeted sales and cold emailed 578 prospects. They focused on the strategy of follow-up emails. They followed up constantly with the prospects that they managed to divide the time interval between each email by at least a week. The regular engagement with the audience helped accelerate their success.

General tips for Email Marketing

  • There are various email platforms to choose from. A company must make its choice depending on the type of functionality of its business. Email marketing service plays a vital role in defining the reach of your business.
  • Regular engagement with the customers should be a priority. Every new update must reach the customer’s inbox via emails.
  • Use enticing subject lines to improve email open rate.
  • Craft engaging promotional emails with the help of attractive copies, graphics, images and illustrations.

6. Social Media Marketing and Influencer Marketing

Social Media Marketing helps brands use social media to connect with customers. Businesses today must maintain a robust social media presence to stay on par with the target pool of customers. There are about 5.17 billion active social media use in the world. Besides text, these social media users also like to learn about new products through educational or entertaining videos. About 44% of people learn about new products from short videos that are quite popular these days. No wonder about 87% of marketers revealed gaining considerable leads through video marketing on social media.

Influencer marketing is also a trending strategy for brand and solopreneurs. Not only celebrities but other known personalities take commissions for posting about services and products. Today, influencer marketing commands a whopping $24 billion industry. Content creators use their content to generate leads, sales, also reviewing products/services of other brands to improve their visibility online.

It’s needless to say that these “influencers” charge an exorbitant fee for their contribution. Not all companies can afford the same. Hence, recent trends suggest that small and medium-sized businesses, startups, etc. Are not investing in user-generated content for their promotional videos. For example, many companies are asking their in-house social media marketing teams to generate short, entertaining videos for promoting their products/services.

Case Studies

  • A popular trend now is to float hashtags. Dove capitalised on this with the #SpeakBeautiful campaign. According to their survey, 80% of women came across negative body-related images and words, and the campaign aimed to improve their social media experience and spread positivity. The campaign got them 800 million organic impressions. 
  • In 2013, Mercedes launched a campaign where they contacted 5 top influencers to make a video for Instagram with one of their cars. Whoever got the most likes won the contest and would receive the car as a gift. As a result, Mercedes received a total of 87,000,000 organic impressions! 
  • YouFoodz, an Australian fresh meal provider, partnered with 81 influencers to increase brand awareness and emphasize healthy eating. With 167 unique pieces of social media content, these influencers also generated about 162 Instagram stories that boosted the brand’s visibility greatly.

General tips for Social Media Marketing and Influencer Marketing

  • Strategies must be specific for the social platform they are aimed at. For example, an Instagram-based advert may not work well on LinkedIn.
  • Analyze the results of each marketing campaign and consider user opinions! It determines the success of the campaign and may pave way for future campaigns as well.
  • A/B Testing is an important step before launching any social media marketing campaign.
  • Create engaging copy for each social media post that you share.
  • Social media is a way for users to interact with the brand directly. Hence, replying to and engaging with the audience is essential to keep the content flowing. 
  • Most social media algorithms favor consistent sites. Keep posting!

7. Link Building/Earning

Google, and other search engines use backlinks to determine the credibility and trustworthiness of a website. Ones with a higher number of quality backlinks are favored more in terms of ranks and visibility.

Link Building is a process aimed at increasing the assurance rating of a site by making it trustworthy enough to be used by journalists and researchers as a backlink. 

Building a high-quality backlink profile is a necessity for any website, just like being trustworthy, featuring authentic information, and having good navigation and graphics. This digital marketing strategy also aims to get good testimonials, build business relationships, and actively engage people so that they use their website as a backlink. An easy way would be to feature something that is easily shareable on other sites like job listings, statistical information, infographics, data, and content worth sharing. Another way is to leave comments, community participation, and link your site in a non-spammy way.

Generally, it takes a long time to gain that amount of trust in the digital landscape. Shareable, authentic content, engaging presence on social media, and other factors combined can help your website earn quality backlinks.

Case studies

  • Andrew Dennis, a columnist, ran a trial link-building campaign for Search Engine Land. He used two primary tactics. The first was to offer interviews, announce partnerships, business announcements, charity events, and the like. The second was competitor analysis to build similar links. Based on their strategies, he started a directory as well. After a period of three months, he noted a 146% increase in the site’s Google ran 868% increase in its organic traffic! 
  • Ahrefs tried the Skyscraper technique to build their backlink database. They used their own keyword explorer to find a topic and looked up link prospects for it. From this, they created a statistics page and sent out outreach emails asking users to look up the article. On the whole, they achieved an 8.7% conversion rate. 

General tips for Link Building/Earning

  • The simplest method is to simply ask for links and offer backlinks in exchange. However, you must contact only relevant websites, whose content actually add value to your site.
  • Look for the places your competitors acquired backlinks by using tools like SEMrush, Ahrefs etc., and start outreaching. Don’t spam or bombard publishers and owners with excessive requests. Make every email count.
  • Use a backlink analysis tool to keep a track of any negative links that are affecting your score and try to get rid of them.
  • Never buy backlinks! Google states that this is a breach of their policy.
  • Start a blog and provide share-worthy, authentic information to earn links organically.

8. Marketing Automation (Inclusion of AI)

Repetitive tasks are the bane of any employee’s existence. Not only do they cut into precious time, but they are extremely mundane as well. This is where Marketing Automation comes in. Marketing Automation is a way of using AI and other advanced technologies to reach out to the customers and nurture leads – all with minimal human intervention!

Marketing Automation uses a variety of techniques like sending out trigger-based emails, carrying out drip campaigns, sending personalized messages on Twitter, Facebook, etc. and so on. They help to increase the ROI while reducing employee intervention. You can simply set up these campaigns and wait for the results to roll in. Employees can intervene at the relevant stages. At other times, it is simply a matter of monitoring the process.

There are various tools like  Marketo, HubSpot that allow businesses to streamline their process. Marketing Automation can be both B2C or B2B. It includes everything from surveys and feedback forms to welcome messages and cart abandonment reminders. Marketing Automation is mainly used by B2C industries like healthcare, manufacturing, and real estate. 

Case studies

  • SmartBear Software implemented email campaigns followed by lead nurturing onto their system. They attended webinars and worked on a case-by-case strategy. The result was a 200% increase in the number of leads!
  • Crain’s Business Insurance, as a trade publication company, faced challenges with the decline of print media. They used marketing automation to revamp their database, transferred to an online platform, and engaged in content creation. They saw a 43% increase in the number of subscribers for their newsletter.

General tips for marketing automation

  • Since Marketing Automation relies on effective AI tools, it is important to select one that best suits your business.
  • Spend time trying to understand your clients and developing the best strategy for them. Marketing Automation relies on two things –  content and strategy. 
  • Marketing Automation is a relatively new field and hence, many people might need some training. Do not shy away from this. Most tool developers offer webinars. 
  • Use methods, like Agile, to help with data processing.
  • Work on customer personas, develop a list based on engagement, and segment contacts for the best results.

9. Lead Nurture Strategy

Simply achieving a lead or a potential customer is not enough. You need to make sure the lead remains onboard and actually uses the service for a long time. Lead nurturing is the process of building and maintaining relationships with a lead-based sales funnel. This is done by consistently offering them value from their association with the service.

Based on a Marketo survey, over 50% of leads are not actually ready to commit to the service and 80% will actually never make a purchase! Hence, Lead nurturing is important to get a higher conversion rate and to hold on to customers.

Lead nurturing involves:

  • Making customers aware of your services
  • Sending personalized emails at regular intervals
  • Following up in case of possible sales opportunities
  • Boosting engagement by targeting them on multiple social media platforms

Lead nurturing is not an individual strategy. It works in conjunction with social media marketing strategies, email marketing, and marketing automation. Some of the effective platforms used in this strategy are LeadBoxer, HubSpot, and Unbound. 

Case studies

  • Introduced in the 1920s, Airstream is a US-based company that sells RVs. They created an email survey that offered information about their products and helped users select a customized product based on a quiz. This was known as the Airstream Match. The result? A 78% increase in the number of leads!
  • Centrics IT shifted from a manually sorted to an automated system of lead nurturing with the help of a marketing automation tool. They saw a 59% increase in the number of leads.

General tips for Lead Nurture Strategy

  • Always target users on multiple channels.
  • Create customer personas and target people with personalized content. 
  • There are 10 different stages from the point when a customer comes in contact with a company to when they finally make a purchase. This means, there are 10 possible targeting stages and also 10 possible customer dropout points. You must follow up in a timely manner at each stage.
  • Use lead scoring to find the value of leads sourced from different platforms and follow up based on level of importance. 

10. Digital Public Relations (PR)

A digital PR strategy aims to acquire high-quality, shareable content by setting up interviews and business broadcasts. PRs can look for collaborations with journalists, influencers, bloggers, or eminent personalities. It can also space out to other forms of digital coverage like signing the brand up for featuring in a YouTube video.

PRs can help with building a positive brand image. It manages the launch of campaigns and awareness programs, including but not limited to curating the emails and posts to align with a particular campaign. 

The main aim of digital PR is to make the website trustworthy enough to gain high-quality backlinks. Most often, this comes in the form of authentic, specific and unique content. Digital PRs must collaborate closely with the in-house marketing team to develop an influencial brand image. All types of industries can benefit from a controlled online image. 

Case studies

  • Part of the United Methodist Church in Edmond, One Church was an extension that wanted a brand revamp. They contacted a digital PR agency that worked with them to create a complete online presence ranging from a logo design to hosting interactive sessions. Since then, One Church membership has grown until they were able to launch their own campus worship service. 
  • Spread across 18 countries, The Alternative Board offers business advice to SMBs. TAB contacted a digital PR agency to help with their brand image. The agency worked on signing them up for executive interviews, created polls, leadership surveys, and so on. The result was a total of 173 media placements on platforms like the Huffington Post. 

General tips for Public Relations 

  • Collaborate with well-rated journalists and networks to gain trust and improve backlinks. Interviews often provide unique and shareable content.
  • Digital PRs can focus on a blog that constantly updates with newsworthy pieces.
  • Provide interesting insights in the form of infographics, previously unknown statistics that people might link and share. 
  • Collaborating with influencers and making sure that the brand appears on pages that have their target customers. 

11. Podcast Development

Podcasts and videos are slowly taking over written content as successful marketing strategies. It’s predicted that by 2027, the number of people listening to podcasts will reach 651.7 million.

And why not? More people are open to listening to a podcast while performing other tasks than devoting the time singularly to reading articles. Podcasts are on-demand audio recordings that are posted on channels like Spotify or Apple Music. They can also be posted on the brand’s own website, but offering multi-channel options is always the better option. Podcasts can discuss general topics, host interviews, reiterate blog content, and more. 

Case study

  • Headquartered in Minneapolis General Mills is a well-known consumer food brand. They hired an experienced podcaster to create  “A Taste of General Mills” – a podcast that offered interviews and insights into the General Mills industry. It was available on the General Mills page and was successful enough to warrant multiple seasons.

General tips for Podcast Marketing

  • Podcasts are niche marketing items and must be promoted extensively.
  • Topic selection and hosts can make or break a podcast. Make sure your topic is something that your target segment will actually be interested in.
  • Make it easy for everyone to follow through by transcribing it and also putting it up on YouTube. 
  • Instead of starting your own, you may test the waters by having an episode of collaboration with an established podcaster. 
  • There is a rule: you must try to release at least 3 episodes on the first day. Users must be able to sample different ideas.
  • Make podcasts listen-worthy by including secret tips, contests, and giveaways.

12. Affiliate Marketing

Affiliate Marketing refers to a form of marketing where the affiliate marketer is rewarded on the basis of sales or leads generated through the unique affiliate link . The reward can be on one-time, or a recurring commission basis. Many solopreneurs practice affiliate marketing by finding trending products and set up affiliate links within content, like product reviews.

Affiliate marketing engages other sources to market the product and thus, results in building trust. The work process is similar to that of building backlinks. If a trusted affiliate, who has good readers or subscribers writes a positive crit about your product, it automatically increases the trust around your product, resulting in more leads and sales.

You can launch an affiliate program through Shareasale or other tool, set up the creatives & attractive commission payout structure, and Voila!

Case studies

  • The Wire Cutter, a website that reviews electronic gadgets had a total cash inflow of around $30,000,000 in 2016. The company has grown from posting simple reviews to performing honest and in-depth tests and reviews. They are transparent about their money-making policy which sources from Amazon’s Associate program and other retailer links. 
  • Snapsort offers comparisons between camera specs. As of now, they earn from Amazon links from top brands like Canon and Nikon. 

General tips for Affiliate Marketing

  • The main crux of Affiliate Marketing is good content. You have to offer honest and insightful work that will propel people to buy the item from the link!
  • Choosing the right kind of products and services to advertise is essential. There are some products that do well with comparisons and offer scope for in-depth reviews.
  • Customize affiliate links for different geo-locations. If you are working on a worldwide page, then US links should go to the US store and Australian links to the Australian store.

Over to You

Digital marketing is a wide niche and the strategies often depend on one another. A PR strategy is nothing if not implemented alongside a social media campaign. And a social media campaign may fall flat if not accompanied by lead nurturing. 

Not every strategy is suitable for every business! The scope of growth, ROI, and amount of investment needed in each are different. Some like podcast marketing are suited to companies that sell products with interesting assembly lines, whereas others like marketing automation may benefit services companies. 

Having said that, SEO is one such strategy that encompasses multiple avenues and is beneficial for all types of business. Unlike some methods, like review marketing and media buying, SEO focuses on building organic traffic and is thus, the most likely to bring invaluable and long-term customers.